Vol. 2 No. 12 (2025): Management Studies and Business Journal (PRODUCTIVITY)

Articles

• THE ROLE OF THE SELLING AND DISPLAY PROCESS TO INCREASE P&G PRODUCT SALES IN THE GUNUNG SARI MARKET, WEST LOMBOK

  Wawan Setyawan, Melinda Christanti Kwan (Author)

  2849-2862

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• PENGARUH CHATBOT EXPERIENCE DAN CUSTOMER TRUST TERHADAP CUSTOMER SATISFACTION PADA PLATFORM SHOPEE DI INDONESIA

  Mentari Septynaputri Widodo, Sadana Devica (Author)

  2863-2870

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• A FRAMEWORK FOR INTEGRATING ESG CRITERIA INTO STRATEGIC HUMAN RESOURCE PLANNING

  M Saiful Rizal, Handoko Teguh (Author)

  2871-2881

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• STRATEGIC DEVELOPMENT OF PRICING, BRAND EQUITY, AND PRODUCT QUALITY IN DRIVING CONSUMER PURCHASE DECISIONS: EMPIRICS FROM VIRGIN COCONUT OIL MSMES IN NORTH MINAHASA, INDONESIA

  Silvya Lefina Mandey, Victor Paskah Kalawat Lengkong, Jenny Emma Agustin Kandou (Author)

  2882-2893

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• HUMAN RESOURCE MANAGEMENT AND LABOR LAW PROTECTION IN INTERNSHIP PROGRAMS ADDRESSING EXPLOITATION LEARNING QUALITY AND CORPORATE COMPLIANCE

  Firdausi Nuzula Rahmadani, Tegar Raffi Putra Jumantoro (Author)

  2894-2904

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