Management Studies and Business Journal (PRODUCTIVITY)
Management Studies and Business Journal (PRODUCTIVITY) reviewed covers theoretical and applied research in the field of Management and Business. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. PRODUCTIVITY Journal always publish 12 times in a year, every Month. Research Scopes: Finance Management, Marketing Management, Human Resources Management, Operations Management, Strategic Management, E-Business, Knowledge Management, Management Accounting, Management Control System, Management Information System, Innovation management, Islamic Principal Management, Ethics and Sustainable, Entrepreneurship and business
AKURASI PERHITUNGAN BIAYA PRODUKSI MELALUI PENDEKATAN FULL COSTING
Tujuan penelitian ini adalah untuk mengevaluasi biaya produksi (UMKM) Kerupuk Ubi Ibu Midun di Kabupaten Tanah Datar. Metode full costing digunakan sebagai dasar untuk menentukan harga pokok produksi (HPP) dan membuat laporan laba rugi sederhana. Salah satu masalah utama bagi UMKM ini adalah tidak pencatatan biaya bahan baku, tenaga kerja, overhead pabrik, dan laba rugi. Ini membuat sulit bagi pemilik untuk mengetahui biaya produksi dan keuntungan yang sebenarnya. Penelitian ini dilakukan dengan pendekatan kuantitatif deskriptif dan menggunakan studi kasus, yang melibatkan observasi, dokumentasi, dan wawancara. Hasil penelitian menunjukkan bahwa total biaya produksi per proses mencapai Rp1.001.666, termasuk bahan baku sebesar Rp555.000, tenaga kerja sebesar Rp 320.000, dan overhead pabrik sebesar Rp 126.666, termasuk penyusutan aset. Untuk output 6.000 item, HPP sebesar Rp 166,94 per unit. Dari total penjualan 2.100.000, laba operasional sebesar Rp1.068.334 per produksi. Dengan pencatatan biaya yang lebih baik dan pengelolaan keuangan yang sistematis, temuan ini menunjukkan bahwa UMKM Kerupuk Ubi Ibu Midun berada pada kondisi bisnis yang menguntungkan dan layak untuk dikembangkan.
Analisis Biaya Produksi; Metode Full Costing; Laporan Laba
Copyright (c) 2025 Mega Rahmi, Ramadanis Ramadanis, Melisa Widia, Miftahul Qhoiri, Indra Rinaldi, Maria Agustia Laila (Author) https://creativecommons.org/licenses/by-nc/4.0
ANALISIS BIAYA PRODUKSI MENGGUNAKAN METODE VARIABEL COSTING
Usaha Mikro, Kecil, Menengah (UMKM), merupakan salah satu sektor penting dalam pembangunan ekonomi daerah, menurut UU NO. 20 tahun 2008 yang dikutip dalam buku Sartono dkk (2024), UMKM merupakan usaha produktif milik perorangan atau badan usaha perorangan yang memenuhi kriteria mikro, kecil, menengah yang berdasarkan aset dan omset bulanan atau tahunan. Di wilayah kabupaten tanah datar, khususnya di Simabur banyak UMKM yang berkembang pesat dan sebagai penunjang perekonomian masyarakat. Salah satunya adalah usaha Kue Basah Safnita, yang bergerak di bidang produksi kue basah tradisional khas minang kabau, usaha ini berdiri pada tahun 2023 yang beralamat di jalan lapangan bola kaki simabur, lebih tepatnya di belakang SD Muhammadiyah. Usaha kue basah Safnita memproduksi berbagai jenis kue tradisional seperti kue lapis, sarikaya, umbang ubi, talam ubi, putu ayu, bolu pisang, talam ubi unggu, dan kue mangkuak. Dan kami mengambil 3 jenis kue yang best seller yaitu kue talam ubi kayu, mangkuak dan kue lapis. Dalam satu bulan usaha ini mampu memproduksi sebanyak 560 loyang. Berdasarkan hasil observasi lapangan selama ini perhitungan biaya produksi masih dilakukan secara sederhana, yaitu dengan cara menjumlahkan semua pengeluaran tanpa memisah biaya bersifat tetap dan variable. Dengan cara tersebut pemilik sulit mengetahui berapa biaya setiap jenis kue dan berapa keuntungan yang diperoleh dari masing-masing kue. Salah satu cara yang bisa membantu menghitung biaya produksi lebih akurat adalah menggunakan metode variable costing. Dalam metode ini hanya biaya variabel yang dihitung sebagai biaya produksi. Oleh karena itu kami tertarik melakukan penelitian dengan Judul Analisis Biaya Produksi Menggunakan Metode Variabel Costing Pada Usaha Kue Basah Safnita Di Simabur.
Biaya produksi, HPP, Laporan Laba Rugi, Biaya Bahan Baku, BTKL, BOP
Copyright (c) 2025 Mega Rahmi, Ramadanis Ramadanis, Aulia Rahmawati, Mutia Aulia, Putri Amelia, Natasha Aulya Sally (Author) https://creativecommons.org/licenses/by-nc/4.0
ANALISIS DIFERENSIAL SEBAGAI ALAT BANTU PENGAMBILAN KEPUTUSAN MANAJERIAL DALAM MENAMBAH ATAU MENGURANGI PRODUK
Penelitian ini bertujuan menganalisis peran analisis diferensial sebagai alat bantu pengambilan keputusan manajerial dalam menentukan apakah suatu lini produk perlu ditambah atau dikurangi pada UMKM Viroom Craft. Keterbatasan pencatatan keuangan dan pemahaman akuntansi manajemen sering menyebabkan keputusan produk yang kurang optimal. Penelitian menggunakan pendekatan deskriptif kuantitatif dengan data primer yang diperoleh melalui wawancara dan dokumentasi biaya. Analisis difokuskan pada tiga produk utama, yaitu slingbag ecoprint, sepatu ecoprint, dan topi ecoprint, dengan membandingkan pendapatan relevan, biaya variabel, margin kontribusi, serta biaya tetap yang dapat dan tidak dapat dihindari. Hasil penelitian menunjukkan bahwa meskipun produk topi mengalami kerugian secara akuntansi, penghentian produksinya justru menurunkan laba total karena margin kontribusi yang hilang lebih besar dibandingkan biaya tetap yang dapat dihindari. Dengan demikian, keputusan optimal adalah mempertahankan produk topi.
analisis diferensial; margin kontribusi; keputusan lini produk
Copyright (c) 2025 Mega Rahmi, Ramadanis Ramadanis, Aditya Fahreza, Berliana Anindita, Gustian Herdi Hariyanto, Mutiara Bening (Author) https://creativecommons.org/licenses/by-nc/4.0
PENGALAMAN MAHASISWA DALAM MENGELOLA KETAHANAN KEUANGAN PADA MAHASISWA PERANTAU
Mahasiswa perantau dihadapkan pada tuntutan kemandirian finansial yang lebih besar dibandingkan mahasiswa yang tinggal bersama orang tua. Kondisi tersebut menuntut kemampuan pengelolaan keuangan yang baik agar mahasiswa mampu mempertahankan ketahanan keuangan selama masa studi. Penelitian ini bertujuan untuk memahami pengalaman mahasiswa perantau dalam mengelola ketahanan keuangan, mengidentifikasi strategi yang digunakan dalam menghadapi tekanan keuangan, serta menganalisis faktor-faktor yang mempengaruhi ketahanan keuangan mahasiswa perantau. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Subjek penelitian adalah mahasiswa perantau Universitas PGRI Semarang yang berasal dari luar Kota Semarang. Pengumpulan data dilakukan melalui wawancara mendalam, observasi, dan dokumentasi, sedangkan analisis data menggunakan analisis tematik dengan teknik triangulasi untuk menjaga keabsahan data. Hasil penelitian menunjukkan bahwa mahasiswa perantau telah berupaya mengelola keuangan secara mandiri melalui pengaturan uang saku, pengendalian pengeluaran, serta pemanfaatan tabungan darurat dan pekerjaan paruh waktu sebagai strategi koping keuangan. Namun, pengelolaan keuangan tersebut belum optimal akibat kurangnya konsistensi dalam perencanaan dan pencatatan keuangan, serta adanya pengaruh lingkungan dan gaya hidup. Faktor-faktor yang mempengaruhi ketahanan keuangan mahasiswa perantau meliputi kontrol diri, literasi keuangan, dukungan keluarga, dan peran institusi pendidikan. Penelitian ini menegaskan bahwa ketahanan keuangan mahasiswa perantau tidak hanya ditentukan oleh jumlah pendapatan, tetapi juga oleh sikap, kebiasaan, dan strategi pengelolaan keuangan yang diterapkan secara berkelanjutan.
ketahanan keuangan, mahasiswa perantau, pengelolaan keuangan pribadi, literasi keuangan, perilaku keuangan
Copyright (c) 2025 Mellynda Frida Febriana, Renitha Nafra Dwihabsari, Rauly Sijabat (Author) https://creativecommons.org/licenses/by-nc/4.0
SYSTEMATIC REVIEW OF CONSUMER RESISTANCE TO AI DRIVEN PERSONALIZATION
The integration of artificial intelligence (AI) into marketing personalization strategies has created a paradox between service efficiency and consumer resistance. This study aims to synthesize the dominant psychological factors that trigger consumer resistance to AI-based personalization through a conceptual approach.narrative reviewBy analyzing literature from Scopus, Web of Science, and PsycINFO databases (2015–2025), this study identified three main clusters of resistance: cognitive antecedents (intrusiveness and privacy), affective antecedents (algorithmic anxiety and fear of manipulation), and threats to individual autonomy and agency. The synthesis of results shows that perceived vulnerability (79%) far outweighs perceived convenience benefits (62%), which is exacerbated by the “black box” nature of AI. The study concludes that mitigating resistance requires a transition from simply algorithmic accuracy to transparent and humanistic AI design. The theoretical contribution lies in the integrationCommunication Privacy Management Theory, Psychological Reactance Theory, and Social Cognitive Theory serves as a unified framework for understanding digital resistance. Practically, this study offers marketers guidance on building trust through empowering user control.
AI Personalization, Consumer Resistance, Data Privacy, Autonomy, Algorithmic Anxiety
Copyright (c) 2025 Muhamad Ali (Author) https://creativecommons.org/licenses/by-nc/4.0
EVALUASI PENGARUH FAKTOR TEKNOLOGI, PENGGUNA, DAN ORGANISASI TERHADAP KEANDALAN SISTEM INFORMASI MANAJEMEN: STUDI KUANTITATIF PADA PERUSAHAAN DI INDONESIA
Penelitian ini bertujuan untuk menganalisis pengaruh faktor teknologi, pengguna, dan organisasi terhadap keandalan Sistem Informasi Manajemen (SIM) pada perusahaan di Indonesia. Metode penelitian menggunakan pendekatan kuantitatif eksplanatori dengan menyebarkan kuesioner kepada 120 responden dari berbagai sektor industri yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan statistik deskriptif, uji validitas dan reliabilitas, analisis regresi linier berganda, serta analisis jalur dengan bantuan software SPSS 25 dan SmartPLS 4. Hasil penelitian menunjukkan bahwa ketiga faktor berpengaruh signifikan terhadap keandalan SIM dengan nilai R² = 0,672. Faktor teknologi memiliki pengaruh paling dominan (β = 0,385; p < 0,001), diikuti oleh faktor pengguna (β = 0,278; p = 0,002), dan faktor organisasi (β = 0,194; p = 0,008). Analisis jalur mengungkap adanya pengaruh tidak langsung faktor organisasi melalui faktor pengguna sebesar 0,098. Implikasi praktis dari penelitian ini adalah perlunya alokasi investasi secara proporsional dengan fokus 45% pada teknologi, 35% pada pengembangan SDM, dan 20% pada penguatan organisasi untuk meningkatkan keandalan SIM secara berkelanjutan.
sistem informasi manajemen, keandalan sim, faktor teknologi, faktor pengguna, faktor organisasi, analisis kuantitatif
Copyright (c) 2025 Yaulie Deo Y. Rindengan, Meiland Makalisang, Julie J. Sondakh, Agus Supandi Soegoto, Hendra N. Tawas, Hizkia H. D. Tasik (Author) https://creativecommons.org/licenses/by-nc/4.0
THE ROLE OF THE SELLING AND DISPLAY PROCESS TO INCREASE P&G PRODUCT SALES IN THE GUNUNG SARI MARKET, WEST LOMBOK
In the supply chain of a product to reach consumers, a significant role is needed from the distributor. Sales performance and achieving maximum distribution are the main goals that must continue to be achieved. However, the challenges of tight competition between competitors make achieving these goals not easy. The ability to strategize, execute, evaluate, and continuously innovate is one of the keys to the success of a distributor. The decline in sales that occurred in P&G products in Gunung Sari Market is part of a phenomenon that occurs in a supply chain that is run. The research conducted is an effort to increase sales again by using a qualitative descriptive method that prioritizes detailed descriptions based on empirical data collected from the field. By taking the object of research, namely the sale of P&G products in Gunung Sari Market, Lombok . Based on the results obtained, there is a very close relationship between the selling and display processes in increasing sales of P&G products at the Gunung Sari Market, West Lombok. The impact of the increase in sales that occurs can be used as a reference for carrying out the same pattern and implementing it in other areas within the company.
Copyright (c) 2025 Wawan Setyawan, Melinda Christanti Kwan (Author) https://creativecommons.org/licenses/by-nc/4.0
CIRCULAR ECONOMY AND SUSTAINABLE SUPPLY CHAINS: A SYSTEMATIC LITERATURE REVIEW
This study aims to analyze the integration of Circular Economy (CE) principles within the Sustainable Supply Chain (SSC) framework through a cross-sectional approach.narrative integrative reviewThe study results show that theoretical models in the CE–SSC literature are still fragmented, with the dominance of NRBV, Industrial Ecology, and institutional theory approaches that have not been able to comprehensively integrate all circular loops. In addition, digital enablers such as IoT, AI, and blockchain have not been systematically integrated in existing models, creating important conceptual gaps in supporting traceability, coordination, and performance measurement of circular supply chains. This study offers an integrative framework that unites circular design, digital technology, supply chain coordination, reverse flow mechanisms, and sustainability outcomes. These findings provide academic contributions through comprehensive theoretical mapping and practical contributions in the form of guidance for organizations and policymakers in developing more effective, collaborative, and technology-based CE–SSC implementations.
Circular Economy; Sustainable Supply Chain; Model Integration; Digital Technology; Reverse Logistics; Sustainability Performance; Conceptual Framework
Copyright (c) 2025 Handoyo Teguh, Handy Bugiman (Author) https://creativecommons.org/licenses/by-nc/4.0
THE EFFECT OF NON CASH PAYMENT SYSTEM ON CUSTOMER COMPLIANCE IN LOAN REPAYMENT AT PT. PEGADAIAN BOSWESEN BRANCH
The digitalization of financial services has driven the increased use of non-cash payment systems at various financial institutions, including PT. Pegadaian. However, customer compliance in repaying loans remains suboptimal. This study aims to analyze the effect of non-cash payment systems on customer compliance in repaying loans at PT. Pegadaian, Boswesen Branch. Using a quantitative approach with simple linear regression analysis, this study processed data collected through a structured questionnaire from gold pawn customers. The results showed that the use of non-cash payment systems did not significantly impact customer compliance. This finding indicates that compliance is more determined by factors other than the use of payment technology, such as financial awareness, understanding of payment obligations, and level of trust in the institution. This study recommends that further studies consider psychological, behavioral, and financial literacy variables to gain a more comprehensive understanding of the determinants of customer compliance.
Customer Compliance; Finance; Pawnshops; Loan Repayment; Non-Cash Payment Systems
Copyright (c) 2025 Meiland Makalisang, Viktor Lengkong, Merinda H. Ch. Pandowo, Genita G. Lumintang, Christoffel M. O. Mintardjo (Author) https://creativecommons.org/licenses/by-nc/4.0
MANAGING FINANCES EARLY THROUGH FRUGAL LIVING: A SMART AND THRIFTY LIFESTYLE FOR GEN Z
Current developments in digital technology and culture have influenced the financial behavior of Gen Z, who tend to be consumptive and oriented towards short-term gratification. In this context, frugal living has emerged as a new paradigm that continues to emphasize simplicity, efficiency, and self-control in financial management. This concept is not merely about saving, but also encompasses the ability to assess utility, delay gratification, and prioritize long-term needs over immediate desires. This study aims to examine frugal living as a strategy for early financial management for Gen Z, using the perspective of the Theory of Planned Behavior and behavioral economics. The method used is a descriptive literature review with empirical analysis of various international journals related to financial behavior, financial literacy, and frugal consumption behavior. The results of the study indicate that frugal behavior is positively correlated with financial literacy, impulse control, and individual well-being.
frugal living, generation Z, financial literacy, consumer behavior, financial well being
Copyright (c) 2025 David Bryan Satria, Effran Nathan R R, Ni’matuz Zahroh (Author) https://creativecommons.org/licenses/by-nc/4.0
BEYOND RATIONALITY: THE EFFECT OF OVERCONFIDENCE, HERDING, AND LOSS AVERSION ON STOCK RETURNS AND TRADING VOLUME ON THE INDONESIAN STOCK EXCHANGE
This study aims to analyze the influence of psychological biases such as investor overconfidence, herding behavior, and loss aversion on stock returns and trading volume on the Indonesia Stock Exchange (IDX). The research background stems from a critique of classical financial theory, particularly the Efficient Market Hypothesis (EMH), which assumes investors are always rational. In reality, empirical phenomena in the Indonesian capital market demonstrate irrational behavior that is difficult to explain with classical theory.The research method employed a quantitative approach with secondary data from 60 financial and consumer sector companies listed on the Indonesia Stock Exchange (IDX) during the 2020–2023 period. The independent variables tested included overconfidence, herding behavior, and loss aversion, while the dependent variables were stock returns and trading volume. Data analysis was performed using multiple linear regression after classical assumption testing to ensure model validity.The results showed that overconfidence had a significant positive effect on trading volume, herding behavior had a significant positive effect on stock returns, and loss aversion had a significant negative effect on stock returns. These findings confirmed all three research hypotheses and bolstered the behavioral finance literature, which suggests that investors are not always rational.The implications of this research are important for investors, issuers, and regulators. Investors need to increase their awareness of psychological biases to make more rational transactions. Issuers must understand that stock prices are influenced not only by fundamentals but also by market sentiment. Regulators need to strengthen financial literacy based on behavioral finance and increase oversight of herding behavior in the digital era.
Behavioral finance, overconfidence, herding behavior, loss aversion, Indonesia Stock Exchange.
Copyright (c) 2025 I Wayan Widnyana, I Gede Putu Eka Budiyasa (Author) https://creativecommons.org/licenses/by-nc/4.0
NAVIGATING BANKRUPTCY RISK: THE ROLE OF GOVERNANCE IN BALI'S STATE-OWNED ENTERPRISES
This study aims to analyze the sustainability opportunities of State-Owned Enterprises (SOEs) operating in Bali using the Altman Z-Score bankruptcy prediction model. The research focuses on four strategic SOEs: PT PLN (Persero) Bali Distribution Main Unit, PT Angkasa Pura I (Persero) Ngurah Rai Airport, PT Pelindo (Persero) Benoa Branch, and Perum Bulog Divre Bali. These four SOEs were selected because of their vital roles in providing energy, air transportation, logistics, and food as the main pillars of Bali's economy, which is highly dependent on the tourism sector. The data used are secondary data in the form of financial reports for the 2019 - 2023 period, as well as macroeconomic data from BPS, Bank Indonesia, and the Bali Tourism Office. The analysis is conducted in two stages: (1) calculating the probability of bankruptcy using the Altman Z-Score, and (2) testing the influence of external factors (inflation, exchange rates, interest rates, tourism) and internal factors (liquidity, leverage, profitability) on the probability of bankruptcy using panel regression, as well as the role of corporate governance as a moderating variable. The results show that PLN Bali and Bulog Bali are in the safe zone, while Angkasa Pura I and Pelindo Benoa briefly entered the distress zone in 2020 due to a drastic decline in tourist visits, but began to recover in 2023. External factors include inflation, which has a significant negative effect, and tourism, which has a significant positive effect on the probability of bankruptcy, while exchange rates and interest rates are insignificant. Internal factors include only liquidity. Corporate governance has been shown to strengthen the influence of both external and internal factors in reducing the risk of bankruptcy. Overall, this study confirms that state-owned enterprises (SOEs) in Bali have a strong opportunity for sustainability if they can maintain liquidity, anticipate tourism fluctuations, and strengthen corporate governance. With adaptive strategies and government policy support, Bali's SOEs can transform into a resilient and sustainable driving force for the regional economy.
State Owned Enterprises, Bali, bankruptcy, Altman Z-Score, corporate governance
Copyright (c) 2025 I Wayan Widnyana, Ni Putu Peri Antari, I Gusti Agung Putu Sintia Putri (Author) https://creativecommons.org/licenses/by-nc/4.0
THE IMPORTANCE OF DIGITAL MARKETING STRATEGIES IN THE SOCIETY 5.0 ERA FOR MSMES IN JAMBI CITY
This study examines the importance of digital marketing strategies for MSMEs in Jambi City in facing the challenges of the Society 5.0 era through a literature review approach with a focus on market expansion, promotion cost efficiency, and increased profitability. With a significant MSME population in Jambi City as part of more than 99% of the total national business units, digital transformation has become a strategic imperative for MSMEs to increase competitiveness and achieve sustainable growth. The analysis shows that the adoption of digital marketing has a positive correlation with the performance of MSMEs, where behavioral control factors and subjective norms have a significant effect on the intention of using digital platforms. The structured digital transformation program in Jambi City showed high effectiveness with 80% of participants successfully registering for independent NIB, 88% routinely recording digital finances, and 75% actively creating promotional content. The use of social media and digital platforms allows MSMEs to reach a wider market by reducing promotional costs by up to 70% compared to conventional methods, while increasing profit potential through the expansion of consumer segmentation. However, limited capital, human resources, and technological infrastructure are still major obstacles. A sustainable innovation strategy that integrates local wisdom with digital technology has been proven to increase the competitive advantage of MSMEs and provide a significant return on investment. Recommendations include the development of holistic capacity building, access to technology financing, and the creation of a supportive digital ecosystem for the transformation of MSMEs towards Society 5.0 that prioritizes sustainable profitability.
digital marketing, MSMEs, Society 5.0, market expansion, profit optimization
Copyright (c) 2025 Nasta Trilakshmi (Author) https://creativecommons.org/licenses/by-nc/4.0
GREEN HRM AND ESG PERFORMANCE: THE MODERATING ROLE OF TRANSFORMATIONAL LEADERSHIP
Sustainability issues and Environmental, Social, and Governance (ESG) performance are increasingly becoming strategic priorities for global companies, yet a significant gap remains between formal Green Human Resource Management (Green HRM) policies and their implementation at the employee level. Data shows that most companies are not yet ready for ESG assessments, while only a small percentage of employees believe their organizations are making sufficient contributions to climate issues. This study aims to explore the role of transformational leadership in bridging this gap to strengthen the impact of Green HRM on ESG performance. Using a narrative review approach, relevant literature from Scopus and Web of Science was critically analyzed. The study revealed that transformational leadership, through inspiration, intellectual stimulation, and individual attention, can encourage employee green behavior, reduce resistance, and foster a sustainability-oriented culture. Thus, transformational leadership plays an essential linking mechanism in ensuring the effectiveness of Green HRM policies in improving ESG performance.
Green HRM, Transformational Leadership, ESG Performance, Sustainability, Employee Green Behavior
Copyright (c) 2025 Leonardus Teguh, Dendin Jaenudin (Author) https://creativecommons.org/licenses/by-nc/4.0
ANALYSIS OF THE EFFECTIVENESS OF THE INFLUENCE OF THE BAITULMAAL MUAMALAT EMPOWERMENT PROGRAM "SAHABAT UMKM INDONESIA" ON THE EXISTENCE OF MSME PERFORMANCE WITH INTRINSIC MOTIVATION AS A MEDIATING VARIABLE
This study aims to analyze the effectiveness of Baitulmaal Muamalat "Sahabat MSME Indonesia" empowerment program on the performance of MSMEs, with intrinsic motivation as a mediating variable. This study used 80 respondents using a quantitative approach and the SmartPLS Structural Equation Modeling (SEM) statistical method. The results showed that training significantly influenced intrinsic motivation and MSME performance. Mentoring significantly influenced MSME performance, not significantly influenced MSME performance mediated by intrinsic motivation. Intrinsic motivation significantly influenced MSME performance. Based on the respondents' education level, nearly 65% of respondents had a high school or university degree. Therefore, comprehensive training was sufficient for respondents to understand the material presented. Meanwhile, pre-arranged mentoring seemed more focused on meeting schedules, with solutions offered that weren’t necessarily relevant to MSMEs' problems. Mentoring didn’t significantly influence intrinsic motivation because the material presented didn’t directly impact the intrinsic motivation of entrepreneurs but required more time than the mentoring schedule. The limitations of this study are quantitative methods and the use of a single institution. A combined quantitative and qualitative research model could be used to further enhance the relevance of the results. Further research is needed to test the generalizability of the results and establish causal relationships more comprehensively.
Training, Mentoring, Intrinsic Motivation, MSME Performance
Copyright (c) 2025 Nurlela Nurlela (Author) https://creativecommons.org/licenses/by-nc/4.0
THE EFFECTIVENESS OF GOOGLE MY BUSINESS AS A DIGITAL MARKETING TOOL TO ENHANCE VISIBILITY AND CUSTOMER ENGAGEMENT OF CATERING MSME DAPUR BU DEDEK IN DELI SERDANG REGENCY, INDONESIA
The rapid advancement of digital technologies has transformed how micro, small, and medium enterprises (MSMEs) engage with customers and maintain competitiveness in increasingly dynamic markets. Despite this trend, many MSMEs in Indonesia continue to face challenges in adopting effective digital marketing strategies that enhance visibility and customer interaction. This study aims to examine the effectiveness of Google My Business (GMB) as a digital marketing tool for improving visibility and customer engagement in the catering MSME Dapur Bu Dedek, located in Deli Serdang Regency, Indonesia. Employing a qualitative case study approach, the research utilized secondary data derived from six months of GMB performance reports to analyze patterns of customer engagement and platform-driven interactions. The findings reveal that GMB significantly contributes to strengthening the enterprise’s digital presence by generating substantial profile views, navigation requests, and direct interactions, with mobile-based access accounting for the majority of engagement. These results suggest that GMB not only facilitates visibility but also fosters meaningful customer connections that are critical for sustaining business growth. The study contributes to the growing body of literature on digital marketing adoption in MSMEs by emphasizing the strategic role of GMB in shaping consumer engagement behaviors. In practical terms, the research provides actionable insights for MSME owners and policymakers on optimizing digital platforms to enhance competitiveness and resilience in the digital economy.
Google My Business, Digital Marketing, Customer Engagement, MSMEs, Indonesia
Copyright (c) 2025 Ihsan Iskandar (Author) https://creativecommons.org/licenses/by-nc/4.0
GREEN HRM PRACTICES AND EMPLOYEE PRO ENVIRONMENTAL BEHAVIOR: ACROSS EMERGING ECONOMIES
This study presents a systematic literature review (SLR) on Green Human Resource Management (Green HRM) practices and their influence on Employee Pro-Environmental Behavior (EPEB) within the context of emerging economies. By analyzing 30 articles meeting the inclusion criteria from Scopus and Web of Science databases between 2012-2024, this study aims to identify publication trends, author affiliation distribution, dominant research methods, journal database sources, and the theories employed. The results indicate a significant increase in publications related to Green HRM and EPEB, especially since 2020, with research predominantly originating from China and Malaysia. Quantitative survey-based methods are the most frequently used approach, and Social Identity Theory/Organizational Identification and the Theory of Planned Behavior (TPB) are the most adopted theoretical frameworks. The findings suggest that Green HRM practices, such as green recruitment, environmental training, sustainability-oriented performance appraisals, and reward systems, effectively foster EPEB. This research contributes theoretically by expanding the understanding of Green HRM in emerging economies and provides a foundation for further empirical studies. Practically, these results offer guidance for HR managers to implement green HRM strategies that can enhance employee engagement and organizational sustainability performance. Study limitations include English language restriction and database coverage, leading to recommendations for future multi-country research, exploration of mediating/moderating variables, focus on specific industry contexts, and the use of longitudinal approaches.
Green HRM, Employee Pro-Environmental Behavior (EPEB), Emerging Economies, Systematic Literature Review, Sustainability
Copyright (c) 2025 I Gede Agus Mertayasa, Raden Agus Sarwa Edy, Putu Steven Eka Putra, IWK Teja Sukmana, I Ketut Suartana (Author) https://creativecommons.org/licenses/by-nc/4.0
THE IMPACT OF TRANSFORMATIONAL LEADERSHIP, COMMUNICATION AND DIGITAL TRANSFORMATION ON TEACHER PERFORMANCE IN MADRASAH TSANAWIYAH ITTIHADUL MUKHLISIN CIBINONG BOGOR
This study investigates the relationship and impact of transformational leadership, communication, and digital transformation on teacher performance. The research involved 56 teachers from MTs Ittihadul Mukhlisin as respondents. Data were tested for reliability using Cronbach’s Alpha, with results exceeding 0.700, indicating that all variables were reliable. Multiple linear regression analysis was then applied to assess the effects of the independent variables. The findings reveal that transformational leadership and communication significantly and positively influence teacher performance, whereas digital transformation does not show a significant effect. These results were further confirmed by the t-test conducted on each independent variable.
transformational leadership, communication, digital transformation, teacher performance
Copyright (c) 2025 Edi Nurbayadi (Author) https://creativecommons.org/licenses/by-nc/4.0
This study analyzes the effectiveness of Baitulmaal Muamalat’s "Sahabat MSME Indonesia" empowerment program on MSME performance, with intrinsic motivation as a mediating variable. Using a quantitative approach with 80 respondents and SmartPLS-SEM, the results reveal that training significantly affects intrinsic motivation and MSME performance. Mentoring significantly influences MSME performance but not through intrinsic motivation. Intrinsic motivation itself has a significant positive impact on MSME performance. Nearly 65% of respondents had a high school or university degree, suggesting that training was sufficient for understanding the material. However, mentoring appeared more focused on fulfilling schedules, with solutions less relevant to MSME needs, thereby limiting its influence on intrinsic motivation. This study is limited by its quantitative design and reliance on a single institution. Future studies could combine quantitative and qualitative methods to improve the robustness and generalizability of the findings.
Copyright (c) 2025 Nurlela Nurlela, Nurhidayati Nurhidayati, Bayu Purnama Putra (Author) https://creativecommons.org/licenses/by-nc/4.0
TALENT RETENTION IN GEN Z WORKFORCE: THE ROLE OF PURPOSES DRIVEN LEADERSHIP AND CAREER DEVELOPMENT OPPORTUNITIES
The conclusion of this study shows that purpose-driven leadership has a significant influence on the retention of Generation Z talent. Purpose-oriented leadership can provide greater meaning and relevance to Gen Z than traditional leadership styles. In addition, career development opportunities serve to strengthen this relationship by providing a clear and concrete growth path. This finding expands the study of generation-based human resource management, particularly by including purpose-driven leadership as a significant determinant in the retention of young employees. From a practical perspective, organizations are advised to combine purpose alignment with a structured career development strategy to minimize the turnover rate of Gen Z. Ultimately, the results of this study emphasize the urgency of building organizations that are not only progressive in providing career opportunities, but also meaningful in making contributions that align with the values ​​and aspirations of future generations.
Generation Z, Employee Retention, Purpose Driven Leadership, Career Development, Work Life Balance
Copyright (c) 2025 Leonardus TH, Nirma Rosalia (Author) https://creativecommons.org/licenses/by-nc/4.0
THE EFFECT OF TRAINING AND MOTIVATION ON THE PERFORMANCE OF EMPLOYEES OF THE BPBD (REGIONAL DISASTER MANAGEMENT AGENCY) POST IN TANJUNG BATU, BERAU, EAST KALIMANTAN, INDONESIA
This study examines the impact of training and motivation on the performance of employees at the Tanjung Batu BPBD Post in Berau Regency, Indonesia. Employing a quantitative approach, the research explores how structured training programs and motivational strategies contribute to enhancing employee effectiveness in disaster management organizations. The findings reveal that both training and motivation positively influence employee performance, with intrinsic motivation playing a particularly important role in strengthening engagement and commitment to organizational goals. Moreover, the combination of training and motivation demonstrates a synergistic effect, highlighting the importance of integrating competency development and motivational strategies to improve organizational responsiveness and effectiveness in disaster-prone regions.
training, motivation, employee performance, BPBD, disaster management
Copyright (c) 2025 Wardah Warsimah Aziz, Abdul Hakim, Suryadi Suryadi (Author) https://creativecommons.org/licenses/by-nc/4.0
DIGITAL TRANSFORMATION IN PUBLIC SERVICES: A CASE STUDY OF LAILA 24/7 IN ENHANCING PHARMACEUTICAL AND FOOD SAFETY IN JAKARTA
The rapid advancement of digital technology has revolutionized public service delivery, with innovations like Laila 24/7 emerging as transformative solutions. Implemented by the Jakarta Provincial Drug and Food Control Agency (BBPOM DKI Jakarta), this WhatsApp-based service integrates artificial intelligence (AI) and centralized databases to provide 24/7 access to pharmaceutical and food safety information, complaint handling, and regulatory consultations. This study employs a mixed-method approach—combining case analysis, stakeholder interviews, and performance metrics—to evaluate Laila 24/7's impact. Results demonstrate enhanced accessibility (24/7 responsiveness), efficiency (AI-driven complaint classification), and proactive product safety verification through BBPOM’s integrated database. Challenges include digital literacy gaps among vulnerable groups and cybersecurity risks. The innovation significantly elevates public trust (evidenced by a 97.94% user satisfaction rate) and sets a benchmark for digital governance. Strategic recommendations focus on infrastructure expansion, community-based digital literacy programs, and multi-stakeholder collaboration to ensure inclusive and sustainable implementation.
Digital Transformation, Public Service Innovation, AI-Integrated Governance, Pharmaceutical Safety, WhatsApp-Based Service
Copyright (c) 2025 Ajeng I. Rosalina (Author) https://creativecommons.org/licenses/by-nc/4.0
THE ROLE OF TRANSFORMATIONAL LEADERSHIP IN MANAGING PROFESSIONAL SPORTS CLUBS
The professional sports industry faces high competitive and operational pressures, including performance demands, fan loyalty, sponsorship expectations, and media scrutiny. Human resource (HRM) management plays a strategic role in determining the success of professional sports clubs, yet the application of transformational leadership (TL) in this context remains limited, particularly regarding the mechanism of its influence on club performance through HRM practices.This research uses an approach/narrative review, with literature analysis from Scopus, Web of Science, and ProQuest databases (2010–2025), using keywords such as “transformational leadership,” “sports management,” and “human resource management.” The literature was analyzed based on the dimensions of TL, HRM practices, and club performance outcomes, while identifying patterns, gaps, and mediating mechanisms of HRM.The results show that the TL dimensionidealized influence, inspirational motivation, intellectual stimulation, And individualized consideration encourage motivation, job satisfaction, talent retention, and innovation for staff and athletes. Effective HRM practices, such as adaptive training, coaching, and performance management, serve as key mediators who translate the influence of TL into improved team and overall organizational performance.Effective integration of TL and HRM practices is essential for superior performance and sustainable success of professional sports clubs, and provides practical implications for managers and coaches.
Transformational Leadership, Human Resource Management, Sports Clubs, Team Performance, Talent Retention
Copyright (c) 2025 Badaruddin Badaruddin (Author) https://creativecommons.org/licenses/by-nc/4.0
OPERATIONAL RISK MANAGEMENT IN GLOBAL SUPPLY CHAINS: THE ROLE OF BLOCKCHAIN IN ENHANCING TRACEABILITY
Operational Risk Management (ORM) is crucial for maintaining global supply chain resilience, but disruptions can increase costs, reduce quality, and cause significant financial losses, as evidenced by a 26% increase in cargo theft incidents by 2024, with estimated losses exceeding USD 1 billion. Enhanced traceability is key to risk mitigation, in line with the projected blockchain traceability market reaching USD 44.3 billion by 2034. This study examines how blockchain adoption impacts ORM through improved traceability using a narrative synthesis of peer-reviewed articles from 2015–2025 in Scopus, Web of Science, ScienceDirect, and Google Scholar. The analysis focuses on blockchain-based traceability mechanisms, the types of risks addressed, and the impact on risk mitigation. The results show that blockchain enhances traceability through immutable, transparent, and decentralized data records, reducing fraud, counterfeiting, and compliance issues. Smart contracts enable process automation, reducing delivery delays, and increasing efficiency. These findings are supported by the Transaction Cost Economics (TCE), Resource-Based View (RBV), and Supply Chain Risk Management (SCRM) frameworks, emphasizing transaction cost reduction, competitive advantage, and risk mitigation. Blockchain plays a strategic role in transforming global supply chains, although implementation faces challenges related to cost and integration of legacy systems. Further studies are recommended using quantitative and longitudinal approaches for long-term evaluation.
Blockchain, Traceability, Global Supply Chain, Operational Risk Management, Smart Contracts, Risk Mitigation
Copyright (c) 2025 Nurul Aziz Pratiwi (Author) https://creativecommons.org/licenses/by-nc/4.0
LITERATURE REVIEW OF LEADERSHIP AND THE DYNAMICS OF HUMAN RESOURCE MANAGEMENT
This study reviews leadership dynamics in human resource management, focusing on how leadership styles affect employee performance, job satisfaction, and organizational commitment. A systematic review of 16 peer-reviewed articles (2020–2025) was conducted, using a thematic analysis approach. Findings show that transformational, ethical, and adaptive leadership enhance performance and commitment, while authoritarian and abusive styles lead to reduced motivation and counterproductive behaviors. Moderating factors such as organizational ethical climate and power distance, as well as individual traits like proactive personality, influence these relationships. This review offers insights for developing inclusive and adaptive leadership models to improve organizational outcomes.
Leadership Styles, Human Resource Management, Employee Performance, Organizational Climate, Counterproductive Behavior
Mercidominick Fidelius Conrad Menachem Purba
Copyright (c) 2025 Mercidominick Fidelius Conrad Menachem Purba (Author) https://creativecommons.org/licenses/by-nc/4.0
LEGAL ANALYSIS OF DIGITAL AGREEMENTS BETWEEN SELLER AND BUYER IN TRANSACTIONS-COMMERCE
Advances in information technology have led to significant changes in the way people conduct buying and selling transactions, with digital agreements through e-commerce platforms becoming more commonplace. This study aims to evaluate the legality, binding force, and legal protection afforded to digital agreements between sellers and buyers in e-commerce transactions, in accordance with applicable Indonesian law. The method used in this study is normative juridical with a qualitative approach, emphasizing the analysis of laws and regulations such as the Civil Code (KUHPerdata), the Electronic Information and Transactions Law (UU ITE), and the Consumer Protection Law. The research findings indicate that digital agreements in e-commerce have the same legal force as traditional agreements provided they meet the requirements for a valid agreement, namely agreement, capacity of the parties, a clear object, and a legitimate cause. However, the implementation of digital agreements faces several challenges, such as issues of identity of the parties involved, electronic proof, and consumer protection from the risk of contract failure and fraud. Therefore, it is necessary to strengthen regulations, improve digital understanding, and develop adaptive dispute resolution mechanisms so that the principles of legal certainty and consumer protection can be optimally realized in digital transactions.
Digital Agreements, E-commerce, Legal Validity, Consumer Protection, Electronic Transactions
Copyright (c) 2025 Rika Maryani, Aris Prio Agus Santoso, Peter Guntara (Author) https://creativecommons.org/licenses/by-nc/4.0
THE ROLE OF PERSUASIVE COMMUNICATION OF INDEPENDENT KITCHEN MANAGERS ABOUT THE BENEFITS OF FREE NUTRITIONAL MEALS (MBG) IN KARYA MULYA VILLAGE, KESAMBI DISTRICT, CIREBON CITY
Nutritional problems in Indonesia remain a major challenge in the development of a healthy and productive human resource base. The Free Nutritious Meal Program ( MBG), implemented by Dapur Independent in the Village Karya Mulya, Kesambi District, Cirebon City, serves as one of the efforts to address this issue. This study aims to analyze the role of persuasive communication by Dapur Mandiri administrators in conveying the benefits of the MBG program to the community. This research employed a quantitative method with a survey approach involving 31 program beneficiaries. Data were collected using a Likert-scale questionnaire. The results show that persuasive communication — characterized by the use of easily understood language, a friendly approach, clear information delivery, and community involvement in evaluation — significantly contributed to the program's effectiveness. The majority of respondents indicated that the information provided increased their trust in the program, raised their nutritional awareness, and improved coordination and service organization. These findings highlight the critical role of persuasive communication in enhancing community participation and the success of nutrition-based social programs.
Persuasive Communication, Free Nutritious Meal (MBG), Kitchen Independent , Community Nutrition, Social Program
Copyright (c) 2025 Izzi Yekli Sanjaya (Author) https://creativecommons.org/licenses/by-nc/4.0
LIQUIDITY, SOLVENCY, AND ACTIVITY RATIO IN MEASURING FINANCIAL PERFORMANCE OF CONSTRUCTION COMPANIES LISTED ON THE IDX FOR THE 2019 - 2023 PERIOD
This study aims to analyze the effect of liquidity, solvency, and activity ratios on the financial performance of construction companies listed on the Indonesia Stock Exchange (IDX) for the 2019-2023 period. Liquidity is measured using the current ratio, solvency using the debt to equity ratio, and activity using total asset turnover. Company financial performance is measured through return on assets (ROA). This study uses a quantitative approach with multiple linear regression methods. The data used are secondary data in the form of annual financial reports of construction companies obtained from the official IDX website. Data processing was carried out using SPSS 26 software. The results show that CR has a negative and significant effect on ROA partially, and DER has a negative and significant effect on ROA. Then TATO has a positive and significant effect on ROA. Furthermore, CR, DER, and TATO have a significant effect on ROA simultaneously.
Liquidity ratio, Solvency ratio, Activity ratio, Financial performance, Construction company, IDX
Copyright (c) 2025 Sarmilah Sarmilah, Nur Fitri Dew i, Alfi Maghfuriyah, Agnemas Yusoep Islami, Noviyanti Noviyanti, Sri Annawati (Author) https://creativecommons.org/licenses/by-nc/4.0
STATISTICAL ANALYSIS OF BIASED TRAIN PASSENGER SATISFACTION USING THE SERVQUAL METHOD
This study aims to analyze the level of satisfaction of train passengers using the Servqual method, which includes five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. The study population was passengers of the Bias Madiun-Solo train with a sample of 100 respondents selected using bootstrap sampling techniques. Data were collected through a Likert-based questionnaire and analyzed using descriptive methods and gap analysis. The results showed the highest satisfaction score in the Assurance dimension (4.08) and the lowest in Reliability (3.90), indicating the need for improvements in the timeliness and accuracy of information. Recommendations for improvement include improving physical facilities, staff training, and optimizing information systems. This study contributes to PT Kereta Api Indonesia in improving service quality and passenger satisfaction, as well as being a reference for further research related to railway transportation.
passenger satisfaction, Servqual method, Bias train, service quality, gap analysis
Copyright (c) 2025 Dhina Setyo Oktaria, Balla Wahyu Budiarto, Galih Satria (Author) https://creativecommons.org/licenses/by-nc/4.0
THE ROLE OF AI POWERED PERSONALIZATION IN ENHANCING CUSTOMER EXPERIENCE: A CROSS INDUSTRY ANALYSIS
Artificial intelligence (AI) has rapidly reshaped marketing, with over 74% of global marketers expected to adopt AI by 2025. Among its most transformative uses is AI-powered personalization, which can increase customer loyalty by 20% and retention by 19%. However, most studies remain limited to single industries, overlooking cross-sectoral differences in adoption, effectiveness, and customer expectations. This study analyzes how AI personalization influences customer experience across industries, identifies moderating contextual factors, and proposes best practices. Using a narrative review approach, literature from major databases (2015–2025) was examined through thematic synthesis and conceptual mapping. Findings show that AI personalization enhances emotional and behavioral responses and perceived effectiveness. Its impact, however, varies by sector—driven by differences in technology infrastructure, customer needs, and data regulations. AI personalization holds significant potential but requires context-sensitive implementation tailored to industry-specific challenges and expectations.
AI Personalization; Customer Experience; Cross-Industry; Artificial Intelligence; Marketing Strategy.
Copyright (c) 2025 Chandra Hariandi, Ali Asrori (Author) https://creativecommons.org/licenses/by-nc/4.0