Vol. 2 No. 6 (2025): Management Studies and Business Journal (PRODUCTIVITY)

Articles

• THE INFLUENCE OF CAREER DEVELOPMENT AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) ON TURNOVER INTENTION THROUGH AFFECTIVE COMMITMENT

  Suryatunnisak Suryatunnisak, Leonardus Teguh Handoyo, Lingga Ramadhana Arfi (Author)

  2593-2603

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  Abstract View: 64, PDF Download: 42

• THE ROLE OF HUMAN CAPITAL IN DRIVING STRATEGY HUMAN CENTRIC MARKETING: A SYSTEMATIC LITERATURE REVIEW

  Dian Mahardi Lestari, Iman Hasan Ansari MN (Author)

  2604-2614

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  Abstract View: 48, PDF Download: 31

• SMART SHOPPER ERA: EXPLORING THE ROLE OF CONTENT AND CUSTOMER REVIEWS ON THE PURCHASE OF WARDAH COSMETIC PRODUCTS ON SHOPEE E-COMMERCE PLATFORM

  Ari Prabowo, Tika Nirmala Sari, Austin Alexander Parhusip (Author)

  2615-2625

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  Abstract View: 22, PDF Download: 23

• MACRO STABILITY AND FINANCIAL STRUCTURE AS THE ROOT CAUSES OF PROBLEMATIC FINANCING OF PROFIT-SHARING PRODUCTS OF ISLAMIC BANKS

  Dedi Mardianto, Sumarlin Sumarlin, Wahyuddin Abdullah (Author)

  2626-2637

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  Abstract View: 43, PDF Download: 25

• THE ROLE OF AI POWERED PERSONALIZATION IN ENHANCING CUSTOMER EXPERIENCE: A CROSS INDUSTRY ANALYSIS

  Chandra Hariandi, Ali Asrori (Author)

  2638-2649

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  Abstract View: 29, PDF Download: 24

• STATISTICAL ANALYSIS OF BIASED TRAIN PASSENGER SATISFACTION USING THE SERVQUAL METHOD

  Dhina Setyo Oktaria, Balla Wahyu Budiarto, Galih Satria (Author)

  2650-2658

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  Abstract View: 34, PDF Download: 24

• LIQUIDITY, SOLVENCY, AND ACTIVITY RATIO IN MEASURING FINANCIAL PERFORMANCE OF CONSTRUCTION COMPANIES LISTED ON THE IDX FOR THE 2019 - 2023 PERIOD

  Sarmilah Sarmilah, Nur Fitri Dew i, Alfi Maghfuriyah, Agnemas Yusoep Islami, Noviyanti Noviyanti, Sri Annawati (Author)

  2660-2673

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  Abstract View: 44, PDF Download: 40

• THE ROLE OF PERSUASIVE COMMUNICATION OF INDEPENDENT KITCHEN MANAGERS  ABOUT THE BENEFITS OF FREE NUTRITIONAL MEALS (MBG) IN KARYA MULYA VILLAGE, KESAMBI DISTRICT, CIREBON CITY

  Izzi Yekli Sanjaya (Author)

  2615-2626

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  Abstract View: 38, PDF Download: 27

• LEGAL ANALYSIS OF DIGITAL AGREEMENTS BETWEEN SELLER AND BUYER IN TRANSACTIONS-COMMERCE

  Rika Maryani, Aris Prio Agus Santoso, Peter Guntara (Author)

  2627-2633

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  Abstract View: 20, PDF Download: 21