Vol. 2 No. 4 (2025): Management Studies and Business Journal (PRODUCTIVITY)

Articles

• ANALYSIS OF ECONOMIC COOPERATION BETWEEN BUMDes, POKDARWIS, AND THE COMMUNITY IN THE DEVELOPMENT OF TOURIST DESTINATIONS IN KALEKE VILLAGE, SIGI REGENCY

  Anggun Calcio, Nurfitriani Nurfitriani, Ahmad Haekal (Author)

  2304-2311

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  Abstract View: 77, PDF Download: 80

• THE EFFECT OF WORK-LIFE BALANCE AND FLEXIBLE WORKING ARRANGEMENT ON EMPLOYEE PERFORMANCE AND JOB SATISFACTION AT PT. KMK GLOBAL SPORTS

  Citra Kusuma Dewi, Dede Sunaryo, Hendra Galuh (Author)

  2312-2331

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  Abstract View: 46, PDF Download: 65

• GEN Z WORKFORCE ENGAGEMENT: REDEFINING EMPLOYEE EXPERIENCE THROUGH THE METAVERSE

  Julia Putri Herdati, Rini Rahmawati (Author)

  2332-2351

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  Abstract View: 98, PDF Download: 70

• THE EFFECT OF SALES GROWTH AND OPERATING CAPACITY ON FINANCIAL DISTRESS (ON COSMETIC COMPANIES LISTED ON THE IDX IN THE PERIOD 2019-2023)

  Diah Novita Sari (Author)

  2352-2356

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  Abstract View: 26, PDF Download: 53

• BRIDGING LEADERSHIP AND INNOVATION: MAPPING THE EVIDENCE ON TRANSFORMATIONAL LEADERSHIP AND INNOVATIVE WORK BEHAVIOR

  Purbo Jadmiko, Ade Irma Anggraeni, Ratno Purnomo (Author)

  2357-2373

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  Abstract View: 62, PDF Download: 41

• THE ROLE OF AI-DRIVEN PERSONALIZATION IN SHAPING CONSUMER LOYALTY IN E-COMMERCE

  Irma Sucidha (Author)

  2374-2388

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  Abstract View: 214, PDF Download: 118

• LINKING FINANCIAL LITERACY TO ENTREPRENEURIAL SUCCESS: A SYSTEMATIC REVIEW OF THEORETICAL AND EMPIRICAL EVIDENCE

  Indah Ariffianti, I Nengah Arsana, Baiq Desthania Prathama, Armiani Armiani (Author)

  2389-2405

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  Abstract View: 53, PDF Download: 50

• DIGITAL TRANSFORMATION IMPACT STRATEGY ON ESG IMPLEMENTATION IN VARIOUS INDUSTRY SECTORS: A LITERATURE REVIEW

  Putu Anisa Gayatri, Putu Wahyu Permana Arta, I Gusti Ayu Purnamawati, Desak Nyoman Sri Werastuti, Ni Kadek Sinarwati, I Made Pradana Adiputra (Author)

  2406-2416

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  Abstract View: 32, PDF Download: 49

• AI POWERED PERSONALIZATION IN MARKETING: BALANCING CUSTOMER ENGAGEMENT AND PRIVACY CONCERNS

  Sri Mulyono, Edward Kurniawan Saputra Letsoin (Author)

  2417 - 2433

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  Abstract View: 53, PDF Download: 62

• THE EFFECT OF PROFITABILITY, SOLVENCY AND LIQUIDITY ON COMPANY VALUE(Study on Mining Companies on the Indonesia Stock Exchange in 2020-2023)

  Amelia Amanda Lembah, Masruddin Masruddin, Nurlaela Mapparessa, Latifah Sukmawati Yuniar (Author)

  2434 - 2445

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  Abstract View: 70, PDF Download: 59

• THE IMPACT OF AI DRIVEN PERSONALIZATION ON CUSTOMER ENGAGEMENT AND LOYALTY

  Hendra Gunawan, Adi Suroso (Author)

  2511-2525

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  Abstract View: 264, PDF Download: 80