GREEN MARKETING STRATEGIES AND CONSUMER BEHAVIOR: A SYSTEMATIC LITERATURE REVIEW. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 2, n. 1, p. 1932–1947, 2025. DOI: 10.62207/7jt84k65. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/522.. Acesso em: 17 jan. 2026.