The Impact of Influencer Marketing on Beauty Product Purchase Decisions among Generation Z. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 9, p. 1334–1348, 2024. DOI: 10.62207/15y5ks89. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/400.. Acesso em: 16 jan. 2026.