BRANDING PRODUK UMKM BERBASIS KEARIFAN LOKAL: STRATEGI DIGITAL MENGANGKAT CERITA BUDAYA LOMBOK BARAT. PENGAMAS [Internet]. 2025 May 1 [cited 2025 Oct. 28];2(1):550-9. Available from: https://journal.ppipbr.com/index.php/pengamas/article/view/603