“STRATEGIC DEVELOPMENT OF PRICING, BRAND EQUITY, AND PRODUCT QUALITY IN DRIVING CONSUMER PURCHASE DECISIONS: EMPIRICS FROM VIRGIN COCONUT OIL MSMES IN NORTH MINAHASA, INDONESIA”. Management Studies and Business Journal (PRODUCTIVITY) 2, no. 12 (December 31, 2025): 2882–2893. Accessed August 16, 2026. https://journal.ppipbr.com/index.php/productivity/article/view/924.