RECONCEPTUALIZING STRATEGIC MARKETING IN THE ERA OF GENERATIVE AI: A DOCTORAL BUSINESS ADMINISTRATION PERSPECTIVE ON VALUE CO-CREATION. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 3, n. 1, p. 25–34, 2026. DOI: 10.62207/b5sr8g18. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/957.. Acesso em: 14 may. 2026.