THE ROLE OF AI POWERED PERSONALIZATION IN ENHANCING CUSTOMER EXPERIENCE: A CROSS INDUSTRY ANALYSIS. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 2, n. 6, p. 2638–2649, 2025. DOI: 10.62207/v7s2bj50. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/706.. Acesso em: 28 oct. 2025.