SMART SHOPPER ERA: EXPLORING THE ROLE OF CONTENT AND CUSTOMER REVIEWS ON THE PURCHASE OF WARDAH COSMETIC PRODUCTS ON SHOPEE E-COMMERCE PLATFORM. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 2, n. 6, p. 2615–2625, 2025. DOI: 10.62207/p4gnpw80. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/703.. Acesso em: 28 oct. 2025.