THE ROLE OF AI POWERED PERSONALIZATION IN ENHANCING CUSTOMER EXPERIENCE: A CROSS-INDUSTRY ANALYSIS. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 2, n. 5, p. 2511–2525, 2025. DOI: 10.62207/hsq08t49. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/674.. Acesso em: 28 oct. 2025.