THE IMPACT OF AI DRIVEN PERSONALIZATION ON CUSTOMER ENGAGEMENT AND LOYALTY. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 2, n. 4, p. 2511–2525, 2025. DOI: 10.62207/zk1ys496. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/670.. Acesso em: 27 oct. 2025.