THE INFLUENCE OF BEHAVIORAL FINANCE ON RISK TAKING BEHAVIOR AMONG RETAIL INVESTORS. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 2, n. 2, p. 2104–2118, 2025. DOI: 10.62207/72j22c39. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/564.. Acesso em: 17 jan. 2026.