PERSONALIZATION IN DIGITAL MARKETING: EXPLORING ITS IMPACT ON CONSUMER TRUST AND LOYALTY. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 2, n. 1, p. 1909–1922, 2025. DOI: 10.62207/ambq5w79. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/516.. Acesso em: 16 jan. 2026.