BUILDING GLOBAL LOYALTY THE ROLE OF ETHICAL MARKETING IN BRAND SUCCESS. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 12, p. 1782–1794, 2024. DOI: 10.62207/mkc4yz07. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/497.. Acesso em: 28 oct. 2025.