THE EVOLUTION OF CONSUMER BEHAVIOR IN THE DIGITAL AGE: A SYSTEMATIC REVIEW OF E-COMMERCE MARKETING STRATEGIES. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 11, p. 1561–1574, 2024. DOI: 10.62207/jyvjay68. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/446.. Acesso em: 17 jan. 2026.