EFFECTIVENESS OF SOCIAL MEDIA AS A MARKETING PLATFORM IN INCREASING BRAND AWARENESS AND DEVELOPING SKINCARE PRODUCT SALES AMONG MODERN SOCIETY. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 11, p. 1525–1534, 2024. DOI: 10.62207/zn0j7x14. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/435.. Acesso em: 17 jan. 2026.