The Role of Storytelling in Brand Building: A Meta-Analysis. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 9, p. 1379–1389, 2024. DOI: 10.62207/0q8txx17. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/405.. Acesso em: 16 jan. 2026.