The Evolution of Consumer Behavior in the Digital Age: A Systematic Review of E-Commerce Marketing Strategies. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 9, p. 1308–1320, 2024. DOI: 10.62207/f2yzak98. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/396.. Acesso em: 17 jan. 2026.