Brand Loyalty in the Age of Consumer Empowerment: Building Sustainable Relationships Through Value Co-creation. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 5, p. 742–749, 2024. DOI: 10.62207/arqde428. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/289.. Acesso em: 16 jan. 2026.