Cross-channel Marketing Integration: Measuring its Impact on Brand Perception and Sales. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 4, p. 695–705, 2024. DOI: 10.62207/b71z3311. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/257.. Acesso em: 16 jan. 2026.