Storytelling that Sells: Building Strong and Memorable Brands Through Narrative. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 4, p. 644–654, 2024. DOI: 10.62207/74tgbf10. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/229.. Acesso em: 28 oct. 2025.