The Death of Traditional Advertising: How the Rise of Digital Marketing is Changing the Way We Reach Customers. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 4, p. 617–630, 2024. DOI: 10.62207/3bjs4c09. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/216.. Acesso em: 16 jan. 2026.