The Influence of Digital Technology on Marketing Strategy. Management Studies and Business Journal (PRODUCTIVITY), [S. l.], v. 1, n. 3, p. 432–446, 2024. DOI: 10.62207/f4s8px08. Disponível em: https://journal.ppipbr.com/index.php/productivity/article/view/141.. Acesso em: 28 oct. 2025.