The Impact of Social Media Influencers on Consumer Behavior

Dwi Arini Nursansiwi

doi:10.62207/rvbrr948

Authors

Dwi Arini Nursansiwi Universitas Mbojo Bima, NTB Author

DOI:

https://doi.org/10.62207/rvbrr948

Keywords:

Social Media Influencers, Consumer Behavior, Marketing Strategy, Digital Era

Abstract

This study explores the impact of social media influencers on consumer behavior inside the context of digital technology. Through a scientific literature evaluation method, this research investigates different factors that influence influencers have an effect on, including credibility, type of content, social media platform, and level of engagement. The research findings underscore the significance of a deep understanding of the role of influencers in shaping consumer behavior and offer valuable insights for brands and companies in designing powerful advertising strategies.

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